Hair Flow Studio

Company: Hair Flow Studio
Role: Graphic Designer
Deliverables: Logo Design

Project Brief

While consulting with Alyssa, the salon owner, she expressed that her current logo didn’t reflect her brand. She wanted a logo that would match the vibe of her style and clients whom she described as, 30-something fashion forward professionals with deep pockets. Her design goals were:

• Minimal but with character.

• Sky/ocean blue color palette to reflect her salon interior and sustainable salon products.

Design Process

My design ideations focused on conveying modernism, movement, Alyssa’s cool professionalism, and in her own words, “Refined, but with a splash of personality, so they get feel like they’re getting an experience that’s non-traditional.”