Amazon Original: Panic
Role: Digital Designer | Agency: MiQ | Client: Amazon Prime Video
Project
Amazon Prime Video worked with MiQ to design an interactive advertising campaign for their new teen drama: Panic. The advertisement I designed focused on building buy-in with the characters before the show launched using a Character Quiz format. “What Character Are You Most Like” quizzes are very popular among GenZ and Millennial audiences so this format is something they would be likely to engage with.
Viewers take a short character quiz and then once matched with someone, they are shown a character specific trailer. This prompts curiosity for the show and a feeling of connection to a character; which would make them more likely to watch the show when it premiers.
